For Immediate Release October 18, 2007 Shortages lead to Employee Marketing Cidnee Stephen of Strategies for Success reports that Calgary companies are requesting her marketing services to attract new employees. "It's a changing marketplace," says Stephen. "One where businesses have the work, but not enough people to serve them." It is a sign of the times to see permanent advertising used to woo staff. Drive-through windows and cash registers bear new takes on the classic 'help wanted' signs, radio ads boast staff perks, and bumper stickers on company vehicles urge new recruits to contact them. Coining it 'employee marketing', Stephen took her previous experience and embarked on a new approach. According to her many of the same marketing principles still apply, but are less conventional in the world of recruiting. "It's about understanding corporate differences and which people make the best fit. When you have these answers, the sky's the limit on ways to promote employment opportunities these days." Tom Van Tighem at Investors Group believes that employee marketing is a sound investment and that it has made a difference for his company. "The Calgary market is very tight," says Van Tighem. "(Stategies for Success) helped us to understand the profile of our successful consultants, the concerns of new consultants, and gain a better understanding of how and why people refer recruits to us." In today's challenging marketplace, there is as much of a need for employee marketing as there is for lead generation. When asked whether this was an area that she sees an increase, Stephen said, "You bet. Look around...you are seeing it all the time." Strategies for Success is a Calgary based marketing firm that has been serving the business community since 1999. They have worked with over 100 businesses on generating qualified leads both creatively and cost effectively. Cidnee Stephen will be conducting an information session on the 7 Steps to Marketing Success on October 30, 2007. Go to www.strategiesforsuccess.ca for more information and to register. Contact: Cidnee Stephen, Strategies for Success 121 - 9A Street N.E. Calgary, AB T2E 9C5 Phone: (403) 212-0099 Fax: (403) 258-1605 www.strategiesforsuccess.ca cidnee@strategiesforsuccess.ca

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